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10. How to break down prices effectively
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11. Dream car for only 300 PLN per month
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12. Does artificially inflating the reference price make sense? On the use of prospect theory
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13. One-time payment or payment in installments?
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14. Second product free or 50% discount when buying two products? Do customers understand percentage promotions?
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15. When should you charge for a product? On the phenomenon of payment depreciation
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16. How to earn more with a one-time flat fee
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17. A lesson from Aleksander Fredro – differentiate prices. On the paradox of choice
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18. Do you need a liter of paint or a painted room? On new pricing measures
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19. More for less – how to use a nonlinear pricing structure?