Setting Rule Parameters

After selecting products, set the parameters for the rule:

"Select Channels for the Rule" - You can choose more than one channel for which the rule should recommend prices.

"Rule" - Choose one of the rules described in detail below.

"Price Endings" - Optional setting, depending on your company's pricing policy.

"Constraints" - Select one constraint for the minimum price and one for the maximum price.

Step-by-Step Process:

Select Sales Channels:

Choose the sales channels for which the rule will recommend prices. The available channels include:

1. Marketplace Recommendations: e.g., Amazon, Allegro, Empik, Shopee.
2. E-store Recommendations: e.g., competitor e-store sites.
3. Price Comparison Recommendations: e.g., Ceneo, Google Shopping.

Using diverse pricing policies by creating different rules for different sales channels, the system will recommend separate prices for each selected channel. If your pricing strategy does not distinguish between channels, you can select them all to receive the same recommended price for each channel.

Setting the Rule:

Start by choosing whether the product price considered for recommendations should be the price without shipping or the price with shipping costs:

If you select pricing according to the ranking of offers including shipping costs, remember to provide shipping prices for your products in the product feed. Competitors' shipping prices will be gathered from monitored sources if available on product pages.

Note: Price recommendations for your products are always calculated and presented as prices without shipping costs, regardless of the chosen option.

Choose One of Two Rules:

RULE: "Should Be":

Specify the amount (PLN) or percentage by which your price should be lower, equal to, or higher than the competitor's price.

Choose whether your price should be based on the lowest, highest, or average market price.

Define selected competitors or include all competitors in the product ranking.

RULE: "Gives Me":

Position your offer at a specific rank in the offer ranking.

Choose the position (from 1 to 7) for your offer "in the entire ranking" or "among competitors" (select competitors from the list).

Alternatively, choose the relative position of your offer among the lowest X% offers "in the entire ranking" or "among competitors."

Example: If you want your price to be 10% lower than the lowest competitor selling cosmetics on Google Shopping, select the relevant parameters and mark the interested retailers from the list.

Constraints if No Competition:

Choose options to recommend a price when no competitor offers are available.

Options include recommending the catalog price, a percentage margin, or a minimum/maximum price based on the product feed parameters.

Setting Price Endings:

Round the calculated price to a specific ending value or decimal place.

Example: Round prices between 0-100 PLN to end in 0.99.

Setting Minimum and Maximum Prices

Choose Price Calculation Method:

Select whether the rule should apply to the price excluding shipping costs or including shipping costs.

Set the Minimum Price:

You can select only one of the following four main options:

Gives <amount> or <percentage> Net Margin

Gives <amount> or <percentage> Markup on Costs

Equals <amount> PLN

Set as <percentage> of Catalog / Minimum / Maximum Price (provided in the product feed)

(For more details on the differences between margin and markup, refer to the Dealavo blog article.)

Set the Maximum Price:

You can select only one of the following three main options:

Equals <amount> PLN

Is <amount> or <percentage> Equal to / Lower than / Higher than:

The lowest of all competitors

The highest of all competitors

The average market price of all competitors

The lowest of selected competitors (select competitors)

The highest of selected competitors (select competitors)

The average price of selected competitors (select competitors)

Set as <percentage> of the price (provided in the product feed):

Catalog price., Minimum price, M

aximum price

Finally, save your changes.