Dealavo for brands

How can Dealavo help you?

Monitoring promotions and deviations from the catalog price

With the increasing popularity of e-commerce, the way a product is presented online is becoming a more significant factor influencing its popularity and sales. One of the key elements that consumers pay attention to when shopping online is the product’s price. This is why manufacturers are placing greater importance on managing MAP (Minimum Advertised Price) and MSRP (Manufacturer’s Suggested Retail Price).

Why is managing MAP and MSRP pricing crucial?

Brand Image Protection:

Maintaining proper product prices helps protect the brand’s image. Consumers often perceive prices that are too low as an indicator of low quality, which can negatively affect how they view our brand. By setting MAP and MSRP prices, we can ensure that our products are sold at prices that reflect their value and quality.

Market Stability:

Price management allows us to maintain price stability in the market, which benefits both us and our retailers. Stable pricing helps avoid price wars, which can lead to reduced profit margins and disrupt trade relations.

Increased Retailer Trust:

Retailers are more likely to promote and sell our products if they can rely on stable profit margins. By setting and enforcing MAP and MSRP prices, we build trust among our business partners, leading to better cooperation and greater involvement in promoting our products.

Challenges in Managing MAP and MSRP Pricing

In the face of a dynamically changing e-commerce market, managing MAP and MSRP pricing can be challenging. Retailers often use various pricing strategies to attract customers, which can lead to violations of established minimum prices. Therefore, it is important that we:

• Monitor Prices in Real Time:

Regular monitoring of our product prices across various sales platforms allows us to quickly respond to any MAP and MSRP violations.

• Use Automation Tools:

Utilizing modern price monitoring tools can significantly simplify price management. Automation allows us to efficiently gather and analyze data from multiple sources, enabling us to continuously monitor the market.

• Establish Clear and Transparent Pricing Policies:

Developing and communicating clear rules regarding MAP and MSRP pricing to our retailers is crucial. It is important that all business partners are aware of the consequences of violations and the benefits of adhering to established prices.

Managing MAP and MSRP pricing is a key element of any manufacturer’s sales strategy in the e-commerce era. Maintaining stable prices that reflect the value of products helps protect the brand image, increase retailer trust, and ensure market stability. The use of modern price monitoring tools and clear pricing policies are essential for effectively managing this process.

Promotion Monitoring

Promotions are one of the most important mechanisms for attracting customers. Effectively monitoring them allows us, as manufacturers, to gain deep insights into our retailers’ strategies and properly support them in planning their promotional calendars. Unfortunately, manually tracking offers on dozens or even hundreds of marketplaces often means many hours of work for retailers and marketers.

Why is it important to monitor retailer promotions?

Retailer Activity Analysis:

Regular monitoring of retailer prices and promotions allows us to understand their strategies and assess how effective they are. This enables us to better support them in achieving their sales goals.

Optimizing Collaboration:

Understanding retailers' promotional activities allows us to better plan marketing and promotional support, enhancing the effectiveness of our joint campaigns.

Compliance Control:

Tracking promotions ensures that retailers follow the established promotional and pricing rules, helping to maintain consistency of our brand in the market.

Challenges of Manual Monitoring

Manually tracking offers across many marketplaces is time-consuming and requires significant effort. That’s why more companies are opting to automate this process, saving time and minimizing the risk of errors.

Automating Monitoring

With modern automatic price monitoring tools, we can:

• Quickly and efficiently collect data from multiple sources.
• Analyze gathered information in real-time.
• Adjust our support activities based on current market data.

Monitoring retailer promotions is an essential part of any manufacturer’s strategy.

Automating this process not only saves time but also allows for a more precise and strategic approach to planning promotional support. We encourage you to consider implementing monitoring tools to help manage retailers’ promotional activities effectively and maintain brand consistency in the market.