Yes, this is possible thanks to the autorepricing feature. Once enabled, you can define specific conditions that products must meet in order to be automatically assigned to or removed from pricing rules. New products that meet these criteria and are added to the product feed will automatically be included in the rules. Similarly, products removed from a given group will also be excluded from the rules they were previously assigned to.
You can find more information on this topic in the article Automatic product assignment to a rule.
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