Price management is one of the most important procedures in sales. A properly set price affects not only the company’s sales and profits but also how the company is perceived by customers. Can the price format, the addition of more expensive or cheaper products, or breaking a payment into smaller amounts influence sales? Research shows that it can.
What Topics Do We Cover?
By completing 20 Lessons on Price Management, you will learn (among other things):
- How and when to round prices;
- How to use additional products to persuade customers to choose the product we want them to buy;
- How to present promotions in an attractive way;
- Whether price endings like “.99” increase sales;
- How to convince customers to buy our product without checking other offers;
- How to make the most expensive products seem the most attractive;
- How to break down prices into smaller units to encourage purchases;
- How to set up a payment system that increases customer satisfaction and encourages the use of services.
All information in these lessons comes from peer-reviewed academic research, specialized books, and experience gained in e-commerce.
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