20 lessons on pricing (21)

Introduction

Modified on Tue, 29 Jul at 4:51 PM
1. Should you round prices — and if so, how?

Modified on Wed, 30 Jul at 2:01 PM
2. Rounding prices for high-value items

Modified on Wed, 30 Jul at 2:03 PM
3. The middle ground: give your customers a reference point

Modified on Wed, 30 Jul at 2:07 PM
4. How to present promotions — percentage or value-based?

Modified on Wed, 30 Jul at 2:12 PM
5. “Just below” pricing — does a small price drop really increase sales?

Modified on Wed, 30 Jul at 3:34 PM
6. Which price sells better? 19.99, 19.37 or 19.50?

Modified on Wed, 30 Jul at 3:43 PM
7. Don’t wait! Only one left — the power of FOMO

Modified on Wed, 30 Jul at 3:49 PM
8. Offer ends at midnight — how time pressure drives sales

Modified on Wed, 30 Jul at 3:53 PM
9. Offer additional products to boost sales of premium options

Modified on Wed, 30 Jul at 3:59 PM