Segments tab

Segments tab gives you a “helicopter view” of the market situation for specific groups of products. For each segment created, you can check:

• availability status of the selected groups of products at given competitors, 
• percentage differences in prices relative to your product price or retailer prices for selected product groups,
• historical competitor behavior on selected groups of products.

Each user can create his/her own segments, and they will be visible only on his/her account. 

You can select Segments tab in the navigation bar at the top of the application:

Note: this tab is an additional feature.

Adding new segment

Two conditions must be met to create a new segment:

• at least one product group has been created,
• products in groups have your price or the price of the competitors provided.

If both conditions are met, press “Add new segment” button in the top right corner of “Overview” window:

In the pop-up window you’ll need to:

• name a segment (1) - there are no restrictions when it comes to the name, but you can add phrases that will help you to identify this particular segment (e.g. group name, the name of the Product Manager responsible for this group of products, shop names);
• choose competitors (2) you want to observe in this segment. You can find a retailer you want to add to the segment, by either typing the name, or scrolling through the list. After you found the competitor, you can add him by clicking a mouse button on its name. Please keep in mind that there is a limit of 20 competitors;
• select product groups (3) you want to display in this particular segment (up to 15 groups). You can find a group by either typing its name or scrolling through the list. To add a group to the segment select its name;
• select the base price for calculating deviations from it (4). By default, the base price is your price. You can change this option by checking "✓" the box next to the "Use retailers price as a base" option;
• after adding all the necessary information, you’ll create a new segment by pressing the “Add” button (5).

Example with information filled in for a segment:

The newly created segment will appear on the list of active segments.

Editing or deleting a segment

If you want to edit already created segment, click on the edit button (1): 

If you want to remove the entire segment, click on the red “x” button next to the edit button (2).

If you want to add group or retailers to the segment, proceed exactly as it was explained in creating a new segment. If you want to remove a group or retailer, select the red “x” button near the name:

After editing the segment, press the “Save” button.

Segments tab

To display general information about a particular segment, click on its name on the list of active segments (1). 

In the first row, you will see: 

• “ALL RETAILERS” cell (2) - summary for all selected retailers. Clicking the “Compare” button will display a graph, visualizing how the price of each product group has changed historically in comparison to your price or other retailers’ price. The information here is aggregated to all selected retailers.
• names of selected retailers (3). Clicking the “Compare” button will display a graph, visualizing how the price of each product group has changed historically in comparison to your price or other retailers’ price. The difference here is that this information is only about the selected retailer, it's not aggregated to all retailers.

In the first column, you will see: 

• “ALL LABELS” cell (4) - summary of information for all selected groups. Clicking the “Compare” button will display a graph, visualizing how the prices of all the groups have changed historically in comparison to your price or other retailers’ prices for retailers in this segment,
• names of selected groups (5). Clicking the “Compare” button will display a graph, visualizing how the prices of the selected groups have changed historically in comparison to your price or other retailers’ prices for retailers in this segment.

The slider in the top left corner allows you to switch between two base price options:

• Your prices are base prices. While using this option you can see the value representing how on average competitors’ prices are higher or lower than your average prices in the selected group. The value displayed will be a percentage.
• Competitors’ prices are base prices. While using this option you can see value representing how on average your prices are higher or lower than the competition's average prices in the selected group. The value displayed will be a percentage.

Each created segment has a “Cheapest offers” row comparing your prices to the prices of the cheapest offers. You can head to the article to learn more. As "Cheapest offers" we always include the cheapest offer at the time of downloading the data, which means that in the historical charts we will show the prices of the actually cheapest offer on a given day, even if it is a different offer every day.

Analyzing the historical data for a particular retailer/label 

In order to analyze the historical price changes for particular retailers or the particular labels click “History” button – you will see the view with detailed information.

There you will find the information about:

• the name of the segment and the chosen label/retailer, for which you currently are displaying the data (1),
• average prices difference for the chosen labels/retailers in reference to your prices (3),

You can edit the time frame (4) for which the data will be displayed by moving the gray sliders on the time axis. 

You can also edit the view of the chart (2) thanks to the following options (starting on the left): moving the whole chart, zooming in to view more details, undoing the last change, resetting changes, and downloading the chart in a .png format (as an image).

You can edit the view of the labels/retailer (5) thanks to the following options (starting on the left): thickening all the lines in the chart, showing all the lines as not thickened, hiding all the lines, and the text search bar.  

Detailed data for a particular label at a particular retailer 

If you want to display in detail the data about the products from the particular segment, click on the cell of the board where the general data for the particular label at the particular retailer are shown. 

The detailed view will be displayed in the tab Offers.