There are several types of advertisements on Google, including text, product, and remarketing ads. Through these mechanisms, the paying advertiser can gain visibility in Google search results or in dedicated spaces within Google's partner network. Alternatives to advertisements include search engine optimization (SEO) efforts for text search results, or presence on Google Shopping through Google Merchant Center.
Each set of ads displayed in response to a specific query can vary. It depends on data collected by Google, such as advertiser preferences, current advertising budgets, or our profile (e.g., location, language, demographics). Due to this dynamic nature, accurately monitoring product prices in Google Ads is challenging. Observed prices can significantly differ depending on time and other variables, making effective monitoring a challenge.
When configuring a marketing campaign on Google, the customer has the option to decide whether they want their products to be presented in Google Merchant Center. This option is selected by default, so the majority of Google Ads customers also display their offers in Google Shopping. Therefore, by having an insight into offers on Google Shopping, we know what offers may appear in Google Ads.
Google Ads vs. Google Shopping
Product listing on Google Shopping
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