Dashboard tab

The Dashboard tab provides interactive visualizations of key pricing indicators and market trends.

The aggregated statistics provide an overview of product coverage and market activity, helping to assess general trends at a glance.

1. Monitored Products – the number of currently monitored products. Only products with at least one available offer with a price are counted.

Change (%): shows the increase or decrease in the number of monitored products.

2. Retailers – the number of monitored competitors with currently available offers.

Change (%): indicates the trend in the number of competitors.

3. Number of offers – the total number of offers found for monitored products.

Change (%): shows whether the number of offers is increasing or decreasing.

4. Average number of competitors’ offers per monitored product

Change (%): indicates whether competitors are increasing or reducing their number of offers.

5. Average Margin Percentage
Shows the average profit margin (%) for your products.
Change (%): Indicates an increase or decrease in margin.

6. Average Price Index – compares your prices to the market average (100 = market average).

Change (%): Shows how your price level trends vs. the market.

How to interpret the data:
< 100: You’re selling cheaper than competitors.
= 100: Your prices match the market.
100: You’re selling more expensive than competitors.

7. First Position in the Ranking – the number of your products ranked first in the price comparison. Single-offer products also count as first position.
Change (%): Indicates growth or decline in the number of products where you hold the first position in the ranking.

8. Competitor Price Changes – the number of competitor price updates since the last data refresh (includes increases and decreases). Your own offers from the feed file are excluded.

In addition to numerical tiles, the Dashboard module also includes charts:

Selling Cheaper / More Expensive

compares the number of products that competitors are selling:

Red = cheaper,

Blue = equal,

Green = pricier

than you.

You can switch between two presentation modes using the toggle:

• Number view – shows the actual number of offers.
• Percentage view – shows the share of offers expressed in percentages.

How to read the chart:

A dominance of green bars means your prices are lower than the retailer's.

A dominance of red bars means the retailers sell cheaper – you may need to react.

A large share of blue bars shows a highly competitive market with little price differentiation.

Price Index

shows competitor price indices in relation to the market average. It indicates how a competitor’s prices compare to average prices, alongside the number of products you have in common.

Axes and colors:

X-axis: price index scale (percentages) and number of common articles.

Y-axis: list of the most relevant competitors plus the client’s store.

Blue = Price Index.

Grey = Number of articles in common.

How to interpret the index:

100% – prices are at the market average.

< 100% – retailer prices are below the market average (aggressive pricing).

100% – retailer prices are above the market average (potential to increase your own prices without losing competitiveness).

Business use cases:

• Assess retailer pricing strategies.
• Spot retailers applying aggressive discounts.

Position in the Ranking

shows the numerical or percentage distribution of products across different ranking intervals. It helps analyze how often a given competitor secures top positions in the price ranking.

How to interpret the chart:

A large share of green means the retailer frequently holds the first position.

A dominance of red means the retailer is usually outside the top 10.

A strong share of yellow or orange shows the retailer is mostly in mid-tier positions.

Business use case: Identify which retailers dominate in price rankings.

Margin Level
shows the distribution of products by margin level. To display this chart, the cost price must be mapped from your product feed.

Use case: Helps assess product profitability.

Products with offers below purchase price
displays products with the highest number of offers priced below cost. Requires Cost price in the feed. Remember, the graph refers to your own purchase prices.

Use cases:

• Many offers below cost may indicate overpriced sourcing or poor supplier terms.
• Supports better margin control and supplier negotiations.
• Helps identify loss-generating products and optimize pricing strategy.

Price position of your products

Shows how your product prices compare to the lowest market offer.

Chart colors:

Green (0–5%) – Prices close to the lowest market offer

Olive (5–10%) – Slight difference

Yellow (10–15%) – Moderate difference

Orange (15–20%) – Significant difference

Red (>20%) – Much higher than competitors

How to read the chart:

More green = strong price competitiveness.

More red = consider price adjustments to improve market position.